The honest answers.
Straight talk on what we actually do, how fast it really is, what it costs, who owns it, and what happens to your data. No fine print, no jargon — if we don't do something, we say so.
The honest answers.
No. ChatGPT is a separate tool you open and drive. We build the AI into your own software, so its power is right there in your work — no extra app to find, learn, or pay for on the side.
We build it from proven starting points and shape it to you — so we begin most of the way there, not from a blank page. We put the pieces together and tailor them; we don't reinvent the wheel.
The best of both: we start from proven, well-tested starting points for your line of work, then shape every part of it around exactly how you do things.
Usually no setup fee for small businesses. Your main cost is what the AI actually does for you — a bit like electricity, you pay for what you use — plus keeping it running online and looking after it, which grow gently as your system grows. We'll show you the numbers up front and pick the price that fits you.
Your data is always yours — export and take it anytime, and you're never locked in. The software runs on your monthly plan; if you want to own the system outright (code and all), our Rent-to-Own plan puts part of every payment toward owning it free and clear.
That's our favorite project. Knowing the field gives us a head start, but building it around you is the whole point — and we'll find the answers we need.
Tell the assistant about your business below, or book a quick call. We'll have a plan for you within a couple of days.
Grouped by what people worry about most.
The questions above are the quick ones. Here are the fuller answers — five plain-English groups, from getting started to what happens long after launch. Jump to whatever’s on your mind.
How it begins, and how fast.
Tell Tessa about your business right here, or book a quick call. A product specialist sits with you for one good chat — about four hours — to learn how your business really runs and what's slowing you down. There's no charge for genuine small-business needs, and you walk away with a plain-language summary of what we'd build. We usually have a plan for you within a couple of days.
A chat of about four hours so we understand your business, a working demo you can click around in 3 days, most of it working in about 2 weeks, then daily improvements with you until it is right. Most builds are in everyday use within a few weeks — not the months a typical big-software project takes.
Two reasons. The AI does the heavy lifting in our process, and we start from proven, field-tested foundations for your line of work — so we begin most of the way there, about 60%, not from a blank page. Then we shape it around exactly how you do things.
Both, the right way. We start from battle-tested foundations for your field — that is what makes us quick — then shape every part of it around how you actually work. The starting point gives us speed; building it around you is the point.
Not at all — that's our job. You don't need to know where to start or which tools are worth your time. We either already know your field, or we're built to find the answer for you. You never have to become technical or write a brief; you steer, we build.
What it costs, and why it’s safe.
One simple monthly plan — illustratively around $490, $1,200, or $2,900 a month, depending on how much you connect up. Each plan covers keeping it running online, looking after it, the daily improvements, and an amount of AI built in. Past that built-in amount the AI's running cost is shown openly and capped, so it never surprises you. Those figures are examples; your exact plan is worked out in the free chat.
Because your software runs on AI to do real work for you, and that work has a running cost — a bit like electricity. We pass it on at near-cost and show it openly, so you only pay for what the AI actually does. We make our money on the simple monthly plan, never on a hidden markup. That's the whole idea behind our open-book pricing.
No setup or upfront fee for small businesses, and no per-person charges. You pay nothing until your demo is about 70% there — so you see it working before you commit a penny. After that it's one simple monthly plan. (The plan figures you'll see are illustrative; we work out the exact one with you in the free chat.)
No lock-in, ever. Your data is always yours — you can export and take it anytime. You stay because the software keeps earning its place, not because you're trapped. We'd rather keep you by being worth it.
No — they're examples to show how it all fits together. Your exact plan is scoped in the free chat, where we work out the right one for the size of your business. And there's no surprise on top: anything past your built-in AI is capped and shown on every bill.
Who owns it, and who can see your data.
Your data is always yours — export and take it anytime, and you're never locked in. The software itself runs on your monthly plan; if you want to own the system outright — code and all — Rent-to-Own puts part of every payment toward owning it free and clear. So: your data is yours from day one, and owning the whole system is a clear path, not a trap.
Yes — through Rent-to-Own. On the standard monthly plan you run the software as part of your plan and you're never locked in, but you don't automatically own the code. If you want to own the whole system outright — code and all, free and clear — Rent-to-Own puts part of every payment toward owning it. That's the path to actually owning it.
No. We never use your data to train AI, and we never sell it. It stays private, it stays yours, and it's yours to export anytime. That's a firm line for us, not a setting you have to go and switch on.
It's yours and only yours. We build security-first throughout, we don't sell it, and we don't use it to train AI. You can export and take all of it whenever you like — you're never dependent on us to keep your own information.
How the AI works, and how it’s kept safe.
We use the AI that fits the job, and we've battle-tested how to get great results using far less of it — so your bill stays low. The point isn't which one you pick; it's that the AI lives inside your own software, right where the work happens, instead of being yet another tool you have to go find and learn.
No — and we'd never claim that. You still use and drive the software: there are screens, you click, you run your operation through it. The AI engine is built into your own system so its power is right there in your work, making your team faster and smarter — not a robot doing everything in secret.
No. ChatGPT is a separate tool you open and drive — one more app to learn and juggle. We build the AI into your own software, so its power is right there in your work. Same kind of power, no extra app to find, learn, or pay for on the side.
Yes. In businesses with heavy rules and paperwork, we know what it takes to stay compliant and we make sure your system meets it when it has to. Staying compliant is usually pricey — we know where to spend and where to save you money doing it.
What happens once you’re live.
You start using it for real, across your business. If you want it, we keep looking after it — aiming to catch issues and surface ideas before you do, and acting on them — so the system keeps growing with you instead of stopping at version one. That ongoing care is optional, and it's in every plan by default.
No — the one-tap way to ask for changes stays. Your system keeps growing with your business instead of being frozen at version one: you tell us what to change, we ship it. It's built to keep up with you, not to be finished and forgotten.
Your data is always yours to export and take, you're never locked in, and Rent-to-Own is the path to owning the whole system outright — code and all. So you're never trapped or dependent on us to keep your own information running. Owning your data, and the option to own the system, are real promises, not fine print.
Yes — it grows with you. And the running cost grows gently with the size of your system: small system, small cost; it gets bigger only as you do. You're never paying for room you're not using.
Ask Tessa — she answers in plain English.
Tell our assistant what's still on your mind. She'll give you a straight answer and, if you like, sketch what we'd build, how fast, and what it'd cost.